Sleep plays a vital role in our daily lives, and a cozy mattress plays a crucial role in ensuring a restful night’s sleep. Therefore, it is no wonder that the retail mattress industry is experiencing fierce competition, with new competitors constantly joining the market and established brands striving to claim their share.
In fact, experts predict that the global mattress market will reach a staggering $43 billion by 2024. Trying to attract local clientele is crucial, as all success stories in retail begin with the support of your closest surroundings.
But you must also consider other factors. In this digital age, mattress stores must develop effective marketing strategies to stand out from the crowd and entice potential customers.
Customers are increasingly turning to the Internet to study and purchase items therefore, a strong online presence is essential for businesses to prosper. It is not always easy to market your mattress company, but with new, innovative ideas, anything is possible.
So, here are some practical marketing strategies for mattress shop business owners to use in order to raise brand recognition, generate sales, and establish a loyal client base.
Use social media platforms
Before they begin using your services, potential clients will conduct extensive research on all of your social media profiles. Most consumers looking for a new place to purchase their mattresses and alter their commodity will likely appreciate discovering a high-quality place with a strong social media presence.
Keep in mind that your profile’s visual attractiveness is critical to potential clients. So, think carefully about which social networking platform you want to use.
For example, you might start by creating a creative Instagram profile. Then, you need to find a way to grow your Instagram following with genuinely interested users. One way to do that is by hiring a growth service.
Choosing a reputable Instagram growth service can help you locate the right followers who will engage with your content organically. Having followers who are truly interested in your products or services enhances the likelihood that they will become loyal paying customers.
This is the most effective strategy to cultivate a community of relevant and devoted consumers. Finding the appropriate followers may appear to be a difficult process, but by getting a bit of external help, obtaining fresh information, and hard work, you will succeed in no time.
Organize an in-store event
Mattress shop owners may host events to exhibit their products, educate customers on different types of mattresses, and provide special incentives. Customers may also test a variety of mattresses at such events.
They are more inclined to purchase after experiencing the comfort and quality of a mattress firsthand, according to the “try before you buy” marketing tactic. Those who are wondering where to test mattresses before making a purchase, particularly online, can attend in-store events held by mattress shop owners.
Invest in local SEO
Local SEO makes it easier for clients in your area to find your company. Optimize your website for location-based keywords and keep your information up to date on local listings such as Google My Business.
Positive feedback on these networks boosts your online reputation and attracts additional clients. Investing in local SEO efforts might help put your mattress company on the map of local customers.
Be visible in local media
Retailers have the opportunity to connect with a precise demographic located in a particular geographical area who are highly likely to take an interest in their products by promoting their offerings in community-focused newspapers and magazines.
Advertising in local publications brings forth a significant benefit in the form of its economical price point.
Furthermore, local magazine advertising assists retailers in establishing a strong presence in their neighborhoods and increasing brand recognition. Businesses should use attention-grabbing headlines, high-quality photos, and writing that highlights the unique characteristics and benefits of their products to design effective commercials.
Create a referral program
In order to establish a thriving referral program, it is essential to provide existing customers of your mattress store with discounts, vouchers, and various other enticing rewards when they recommend new customers to you.
Extensive research reveals that an impressive 64% of marketers acknowledge word-of-mouth marketing as an incredibly effective strategy for enhancing brand recognition and promotion.
The reason behind this phenomenon lies in the fact that individuals tend to trust the information they receive from their friends and family, which piques their curiosity and motivates them to personally explore further.
Final thoughts
In today’s competitive industry, a mattress retailer’s success is primarily reliant on its marketing approach. As a result, businesses must constantly adapt and expand their marketing tactics in order to satisfy evolving client requirements.
Retailers may develop a strong brand identity, generate sales, and build consumer loyalty by following the marketing principles described above, eventually setting themselves up for long-term success in this dynamic and highly competitive industry.
